UBET New Farm – your new TAB!

Ubet's New Farm store.

Australia's first UBET store - your new TAB - is a significant milestone for the launch of the new brand which is just around the corner.

UBET New Farm (a suburb in inner Brisbane) marks the commencement of a multi-million dollar investment to overhaul the 1,200 outlet-strong retail newtwork in Queensland, South Australia, Tasmania and the Northern Territory.

The UBET next generation retail concept is a fully immersive experience, much like your home arena. It features an Australian first - UBET Live, a digital in-play betting solution which allows punters to bet through a customized app. There's also cutting-edge video wall technology, featuring two giant screen backdrops consisting of 12 giant monitors. And to cut down on white noise, there are sound canopies for directional audio.

As you can see, it's a new look and feel with stadium seating, racing and sports zones, a community wall and 'Express Zone'. But wait, there's more! In the not too distant future, there will be new betting terminals, new self-service technology to provide cash-in and ticket-in, ticket out functionality, as well as social media integration. 

 UBET New Farm (Brisbane) is now open for business, offering a fully immersive experience!

The UBET New Farm store is not only ground-breaking, it's the flagship and your feedback will help develop and improve the concept. Over the next 12 months, 42 stand-alone agencies and around 250 Pub and ClubTABs will be transformed into UBET stores, with the entire rebrand (1,200 retail outlets) expected to be completed by 2019.

As you can see, we have come a long way in 50 years.

Agency 1962

Agency 2015

New Farm - Before

New Farm - After